Editor's Pick
Shiny Object or Solid Strategy? What You Should Know Before Jumping on the Latest Trend
Fostering a culture that values innovation and is open to calculated risks is essential. However, accepting that not every trend will yield positive results creates an environment where learning from failures is as valued as celebrating successes.
4 Steps to Drive Seller Adoption of Digital Tools
This four-step plan allows sales enablement leaders to transform buyer enablement and empower sellers to leverage and reinforce new content and tools in response to an evolving buying landscape. This framework will ultimately result in enhanced seller-led interactions that align with buyer needs.
Cultivating Sales Success: How Serving Transforms Connections Into Harvests
Transforming your sales approach from a transactional to a relational process mirrors the gardener's journey from planting to harvesting and requires similarly patient nurturing. Here are six steps sales professionals can take to create a flourishing customer base.
How to Boost B2B Sales Using AI
Incorporating AI into B2B sales is not just about embracing technology; it’s about setting the stage for a more personalized, efficient and engaging sales process.
Join the SMM Connect Community
Be part of a community of over 40,000 sales and marketing professionals. Get immediate access to hundreds of live and recorded training sessions, ebooks and resources.
New Focus Report: The Ultimate Guide to Non-Cash Incentives
Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace.
Building an Ethical Foundation in B2B Marketing
For B2B marketers, embracing ethical decision-making is not just about avoiding negative consequences but actively fostering trust, respect and integrity in every interaction.
Crafting Your Path to B2B Marketing Startup Success from Home
Working from home can give you the edge you need to succeed as a small business in the demanding world of B2B marketing. Here are some steps to get you there.
Creative Problem-Solving Starts with Better Defining the Problem
When it comes to finding innovative solutions to customers' problems, correctly defining the problem is the necessary first step.
Ready for a Rebound
A slow sales period doesn't have to crash the whole year. Rebounding from a sales slump requires understanding what you can control and taking those steps.
